We designed the key art, DVD packaging, DVD menu, and web branding for the Natural Resources Defense Council’s new documentary, Wild Things. The film introduces audiences to progressive ranchers learning to coexist with large carnivores and features scientists, conservationists and former Wildlife Services trappers, who believe it is time for a major change in the way we treat these native animals. The DVD packaging was printed on recycle material.
We incorporated still from the movie and production photography our design. We wanted to convey the sense of conflict between man and nature, and the native animals’ cries for help. The design we established for the key art was carried over to all other marketing material for the film, including print, packaging, web, interactive, and in-store advertising.