CCLA had the opportunity to work with Lux Digital Pictures to create an identity for their stage musical ModRock.

Using the time period and content of the musical for inspiration, we were able to showcase the heart of the story with a focus of the great music of the time…all within a playful yet informative design.

Keeping with our initial art direction we worked alongside Allied Live, LLC to develop all of the collateral materials and advertisements for their marketing efforts. This included everything from a 40ft outdoor poster, all theater related branding, ads for over 20 different publication (LA Times, LA Weekly, British Weekly, etc), complete wrap of double decker bus, traditional print materials, the official playbill, all web advertising including CSS based site branding.