We created the identity for Downtown LA’s new, testimonial-based branding campaign – This is My Downtown. We then applied the identity and style guide to various advertising venues, including print ads, website and blog, and street-pole banners through out Los Angeles.
The campaign promoted Downtown LA through testimonials from real people who work, live, and play in Downtown LA. The branding of the campaign reflects this intimate and personal approach. We wanted the marketing material to be inviting, approachable, and whimsical.
We also photographed each featured personality and produced the testimonial videos featured on the website.