Creative Core was fortunate enough to work with the USC Viterbi School of Engineering’s Information Technology Program to help revamp their current marketing materials. We were given the task to create new promotional flyers and a “lookbook” style brochure that would be given to students who visit their office and distributed at events.

Our goal for the materials was to utilize a color scheme/style that adheres to the USC & Viterbi identity (helping continue the overall story/theme/branding) while balancing a unique/modern look that can be carried on throughout the entire series.

We were able to play with a clean typography and use of line and shape to help reach this goal across 10 separate flyers as well as the brochure creating attractive materials with strong visual impact.